How to build a video marketing strategy for your business #SVMP
“The strategy is the king of video marketing”
Now you know why video marketing is important for your business. It is time for you to understand how to strategize your Video Marketing Plan.
As you know, without a compass, the ship can’t be driven in the right direction. Likewise, without a strategy, implementation and execution of video marketing is a directionless ship in the middle of the ocean.
If you find yourself trying to convince internal stakeholders in your company to invest in video marketing, or if you are a solo entrepreneur this blog will help you. Since it provides you a particle strategy to execute video marketing in your business.
Here Are The Following Steps You Need To Follow To Create A Strategy For Your Video Marketing:
🔸Identify Your Current Business Stage & Target Business Stage
The first thing you need to do is to identify your business stage. For example: if you are providing services in India but now you want to take your business to the global level. You need to build a strategy based on the target business stage, you want to achieve.
Set the systematic video marketing goal for at least 12 months and build the strategy accordingly.
🔸Learn About Your Audience
Learning about the audience will give you direction to build a strategy in the right direction. Do audience research. Identify who is your target audience. Do in-depth research on it.
Once you have identified your target audience, now identify their:
1. Interest: if you want to hook your audience, serve them what they like on their platter. Don’t serve your viewers sweet dishes if they are diabetic. This will help you in converting your viewers into followers.
2. Pain: Google browsing for any problem has solved a lot of problems for customers. Video presentation has worked like extra cheese on their pizza. If you identify their pain point and provide the solution through video, you will win yourself, loyal customers.
3. Ideal hangouts: with so many social media distribution platforms available there, it’s difficult to keep track of all of them. That’s why you need to drive your focus on the platforms most frequently your target audience use. This will help you in creating videos based on their requirements and taste.
Audience research is the foundation to ensure the success of your video marketing strategy. Therefore, do it effectively.
🔸Decide your budget
Now you might say, you have a money problem. Since you are a small business, start-up, or solopreneur. But you can decide your budget according to your ROI. be Flexible with the budget.
When you create a strategy through SVMP( Systematic Video Marketing Plan) you don’t have to worry about money problems. SVMP allows you to be flexible with your budget.
One of the biggest advantages of SVMP is that it’s not as expensive. It is designed by keeping in mind so that small businesses, start-ups, or solopreneur can also take advantage of it.
🔸Type of business
You need to identify your business type, like if your business is yearly round off or seasonal.
Many businesses are seasonal in the market. Such as Christmas cookies delivery, swimming business, tuition teacher, etc. Therefore, they don’t need to shout loud when their audience is sleeping. It is a waste of time and money.
Create your strategy by identifying your type of business model.
You need to identify your current brand positioning when you are doing branding. And create a strategy to take to the next level. If you have not yet started doing brand positioning, you need to find out how to do it. Create a proper plan to do your brand positioning.
You need to find out your video requirement accordingly. Identify your marketing funnel stage and accordingly decide which video to create. That helps your audience to guide through the funnel. Do you have to start from the beginning or middle of the funnel? Do you need to create a demo video, explainer video, testimonial video, etc?
Identifying the right video content for your marketing funnel based on your brand posting is necessary.
🔸Identify a platform for your videos
You need to know the basics of marketing a video. For example: if you are creating a video for a Facebook post, the shape and size of the video should be square. If you are creating videos for Facebook/ Instagram stories, the shape should be vertical. Likewise, if you are creating a video for youtube, the shape should be horizontal.
Your strategy would define your success.
As Abraham Lincoln said: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” Likewise, if you spend quality time in making your strategy, your implementation and execution will be efficacious.
How Can Animationplanet Support You In Building Your Video Marketing Strategy?
Before you get to know how AnimationPlanet helps in creating strategies. It is essential for you to know that the SVMP framework is invented by AnimationPlanet only. Hence, we understand the depth of the concept.
Also, we completely understand that you are directionless and unclear about SVMP. how to do planning and execution, etc. Hence, you might have a lot of unanswered questions. More appropriate and professional knowledge is not available to you. But AnimationPlanet will provide the right guidance based on your requirement while providing the best strategies.
AnimationPlanet can help you in
- Creating SVMP– Systematic Video Marketing Plan makes sure that it drives the results desired by you.
- Creating and implementing the videos.
Why does it work? As it does not work on dreamy goals, but data-driven marketing analysis and innovative creatives.
🔹Providing A Complete Pack Of Strategy, Creation, And Implementation Of Videos In Marketing Your Business Giving A Fantastic Online Presence And Improved Brand Value.
Let’s start creating the results, your business deserves!
To speak to your trusted brand of video marketing email us at [email protected]
If your business deserves the best then why compromise with the ordinary!